So what exactly did I get wrong in Guy’s Take #54, and why? Let’s dig back into the economic of CTV and transaction commitments, to clear up what I was misunderstanding around unrolling large batch transactions and who pays the cost of doing so. Are the incentives aligned or not? We discuss in today’s Guy’s Take episode.

Here is a link to the article we will be covering soon by Shinobi on the real controversy regarding CTV and its activation method if you want to get a head start:

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